Framers: Human Advantage in an Age of Technology and Turmoil By Kenneth Cukier,Viktor Mayer-Schönberger

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A Financial Times Summer Book of 2021: Business“Cukier and his co-authors have a more ambitious project than Kahneman and Harari. They don’t want to just point out how powerfully we are influenced by our perspectives and prejudices—our frames. They want to show us that these frames are tools, and that we can optimise their use.”—ForbesThe essential tool that will enable humanity to find the best way through a forest of looming problems is defined in Framers by internationally renowned authors Kenneth Cukier, Viktor Mayer-Schönberger and Francis de Véricourt. From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. To frame is to make a mental model that enables us to see patterns, predict how things will unfold, and make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function—and only humans can do it. This book is the first guide to mastering this innate human ability. Illustrating their case with compelling examples and the latest research, authors Cukier, Mayer-Schönberger and de Véricourt examine: · Why advice to “think outside the box” is useless. · How Spotify beat Apple by reframing music as an experience. · What the historic 1976 Israeli commando raid on Entebbe that rescued over 100 hostages can tell us about how to frame. · How the #MeToo twitter hashtag reframed the perception of sexual assault. · The disaster of framing Covid-19 as equivalent to seasonal flu, and how framing it akin to SARS delivered New Zealand from the pandemic. Framers shows how framing is not just a way to improve how we make decisions in the era of algorithms—but why it will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.

At this time of writing, The Ebook Framers: Human Advantage in an Age of Technology and Turmoil has garnered 10 customer reviews with rating of 5 out of 5 stars. Not a bad score at all as if you round it off, it’s actually a perfect TEN already. From the looks of that rating, we can say the Ebook is Good TO READ!

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The book presents a new explain-all concept, “frame”. The authors do not present a formal definition of this concept, but following the examples in the book, it seems that in many cases frames refer to theories about the world and in some other cases they refer to patterns of behavior.The authors claim that robots cannot implement frames since frames are based on revealing causes, considering counterfactuals, and considering relevant constraints, tasks that robots cannot do. I failed to find a convincing argument for these claims. Indeed these concepts are under dispute, mainly among logicians and philosophers of science, but it is possible to program the theories in this field, such as Lewis or Stalnaker accounts of counterfactuals, and to implement them in robots. And on a higher level of argumentation, since people understand the concepts of causes and counterfactuals, and since our brain is a physical machine, then the idea that robots cannot implement these concepts leads to the conclusion that we have a non-physical soul on top of the brains. Welcome to 17th-century metaphysics.The second part of the book lists suggestions about creating successful frames. The book recommends that people and companies increase the diversity and the pluralism of the ideas that they consider, but the book ignores the practical problem: how should we filter out stupid ideas when we don’t have enough time to consider all the ideas that other people suggest.One minor additional point: the authors keep quoting Yuval Noah Harari. For example, on page 79 they praise his idea: “You could never convince a monkey to give you a banana by promising him limitless bananas after death in monkey haven.” Obviously, this idea is trivial. And indeed, most of Harari’s ideas are either trivially true or trivially false. And when The Economist reviewed Harari’s Home Deus (and referred to Sapiens as well) on Sept 15th, 2016, it was one of the few journals that criticized Harari’s books: “Mr. Harari has a tendency towards scientific name-dropping—words like biotech, nanotechnology and artificial intelligence abound—but he rarely engages with these topics in any serious way. Instead, he races along in a slick flow of TED-talk prose. Holes in his arguments blur like the spokes of a spinning wheel, giving an illusion of solidity but no more. When the reader stops to think, “Homo Deus” is suddenly less convincing, its air of super-confidence seductive but misleading.” Now, the first author of the current book, Kenneth Cukier, is a senior editor in The Economist. Perhaps, he used the current book to “compensate” Harari (but in my opinion, The Economist’s original criticism of Harari was quite valid).Still, the book is well written and includes many stories about interesting scientific experiments and decisions taken by various companies. I enjoyed very much reading these case studies.

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